HELPING BRANDS TELL THEIR STORIES
Beside believes in the power of storytelling and seeks out brands who prioritize enriching the consumer experience with stories that resonate and inspire.
We help our partners unlock their full potential, enabling customers to experience the brand’s true essence while providing an environment for our employees to embark on a journey of growth and success.
We aim to become the partner of choice for brands who champion beauty, craftsmanship and captivating-narrative, and the preferred destination for insightful consumers across the MENA region.
VALUES
RETAIL
Through our wide regional reach, partners are ensured premium presence across the Middle East. Our Retail division directly operates stores across KSA, UAE, Kuwait, Bahrain, Qatar, Oman and Egypt. We have a culturally-diverse cast of retail professionals who are well-equipped to cater to our equally diverse customers.
WHOLESALE & FRANCHISE
Our wholesale department supplies our franchising partners as well as multi-brand stores across the GCC, Levant & Egypt
RETAIL
Through our wide regional reach, partners are ensured premium presence across the Middle East. Our Retail division directly operates stores across KSA, UAE, Kuwait, Bahrain, Qatar, Oman and Egypt. We have a culturally-diverse cast of retail professionals who are well-equipped to cater to our equally diverse customers.
WHOLESALE & FRANCHISE
Our wholesale department supplies our franchising partners as well as multi-brand stores across the GCC, Levant & Egypt
OUR SHAREHOLDERS
Beside is a wholly owned subsidiary of TAJ Holding Group, a leading Saudi Arabian conglomerate dedicated to driving transformative growth across industries by 2030. Established in 2008, TAJ Holding Group operates across fashion retail, food and beverage, defense, IT, manufacturing, real estate, and business services, fostering innovation and sustainable economic development. Guided by its mission of “Unleashing Potential, Creating Growth,” the Group empowers entrepreneurs, builds strategic partnerships, and delivers high-value solutions across its diversified portfolio. With a strong commitment to corporate governance and operational excellence, TAJ Holding Group continues to shape the future of business in Saudi Arabia and beyond.
