We are delighted to announce our partnership with the Parisian brand A.P.C.
Founded in Paris in 1987 by Jean Touitou, A.P.C. (Atelier de Production et de Création) offers timeless, long-lasting pieces to customers searching for quality, authenticity and charisma.
At Beside, we are thrilled to collaborate with a brand that has long embodied such ethos. Our passion for storytelling aligns seamlessly with A.P.C.’s core values that derive from authenticity and transparency, combined with a sense of belonging and sustainability.
This partnership will cover the GCC & Egypt, with our first store set to open later this month at Riyadh’s Solitaire Mall. We look forward to bringing A.P.C.’s vision to our customers in the region.